Influencer Contract Law: Legal Guide for Content Creators & Brands
“A brand sent you a contract for a sponsored post. No written rate—just ‘exposure.’ You signed it and uploaded the content. Then they didn’t pay. You have no contract protecting your interests, no recourse.” The influencer economy is booming. Micro-influencers, mega-influencers, content creators—they all rely on brand partnerships to earn income. But most influencers operate without proper contracts. They accept verbal offers, shake hands on rates, and post content hoping payment arrives. When disputes happen, they have nothing to fall back on. Influencer contracts are foundational legal documents that protect both creators and brands. They define what content will be created, how much the creator gets paid, who owns the intellectual property, and what happens if either party breaches the agreement. Without one, you are operating on trust alone—and trust is not a business model. This guide covers everything influencers and brands need to know: what’s legally required (FTC disclosures), what terms matter most, how to negotiate fair rates, and how to protect your rights when a brand or creator acts in bad faith.