DEFIANCE Act Explained: Federal Right of Publicity
“A company created a deepfake video of you endorsing their product. Your face, your likeness, your apparent statements—all synthetic. You never consented. The company made $5 million in sales. Before the DEFIANCE Act, your legal options were fragmented across 50 states. Now you have federal recourse.” The DEFIANCE Act (Deceptive and Fraudulent Online Impersonation Reduction Act) was introduced in 2024 and passed in early 2025. Like the ELVIS Act (which protects voice), the DEFIANCE Act creates a federal right of publicity for likeness and image—protecting against unauthorized use of your face, body, and visual likeness in deepfakes and synthetic media. Before the DEFIANCE Act, image rights protection was entirely state-based. California, New York, and Texas had strong statutes; other states had weak or no protections. A deepfake could be created anywhere and distributed globally with limited legal recourse. The DEFIANCE Act establishes federal standards for likeness protection, creates a federal cause of action, and provides statutory damages ($2,500-$25,000) for unauthorized use of your image without requiring proof of financial harm. This guide explains the DEFIANCE Act, how it complements state right of publicity laws, how to prove violations, enforcement mechanisms, and how to protect your likeness from unauthorized synthetic use.